The Aashirwad restaurant, is known for its authentic Indian cuisine, sought to create a brand that reflected its rich heritage. At Aashirwad restaurant, their soothing dining spaces offer a wonderful culinary experience, catering to individuals seeking a peaceful moment or group celebrations. People can enjoy delectable varieties of food. Their menu features exceptional flavours, curated by passionate chefs using high-quality ingredients. From comfort food to innovative creations, they have options for breakfast, lunch, and dinner. With attention to detail and attentive service, They create a delightful and memorable dining experience. Aashirwad restaurant caters warm welcoming atmosphere to make you feel the comfort of home.
Despite of providing customers a delightful tasty treats of lunch and dinners, Aashirwad Restaurant was facing many challenges. Facing increased competition in the local dining scene, Ashirvad Restaurant aimed to differentiate itself and establish a distinct brand identity. The challenge was to balance tradition with modernity, appeal to a broad audience, and communicate the essence of the restaurant's unique culinary offerings. The main issue was lack of Rich menu, spelling errors in menu, less attractive and least presentable Menu. They felt the need of some kind of uniqueness and fresh design to their Menu so that it became more attractive and presentable and customers can get a clearer idea of what food the restaurant is offering. Other Challenge was to create Logo based Menu and the flow of menu i.e. arranging the written menu in proper and decent manner.
Divine Digital Agency supported Aashirwad restaurant in a very simple and sorted manner. We sorted the issue that was generated by poor presentation and less attractive menu card. we came up with an idea of Pocket menu which was quite user friendly and also a better version of Regular Menu. The prevailing glitches of poor arrangement, spelling errors, proper flow of menu from top to bottom were addressed and a redefined fresh menu card according to the logo was designed. This led to bringing in loyal patrons and customers. Customer feedback indicated a positive shift in the perception of Ashirvad Restaurant. The restaurant's social media presence flourished with increased engagement.
Aashirwad Restaurant, a culinary heaven that nestled in the heart of a bustling city, embarked on a transformative branding journey to redefine its identity and enhanced its market presence. They are one of the satisfied and happy client of DIGITAL DIVINE AGENCY. The revamped branding, Vibrant visuals, behind-the-scenes glimpses, and storytelling content garnered a growing community of food enthusiasts, further reinforcing Ashirvad's position in the culinary landscape.
